Krama Heritage was born from our will to create a sentiment of pride among the Cambodian people by seeing its traditional scarf worn beyond its country’s borders. That sentiment is accompanied by a sentiment of sharing, for it is the same scarf that is today worn in Paris and in Phnom Penh. We have thus created a brand at the service of a cause by putting on an equal footing the elegance of our collections and the seriousness of our action in Cambodia. From Phnom Penh to Paris, and from Paris to London, New York or Saint-Petersburg, the bearers of the Krama give life to the project by posing with their Krama during photo shoots. By wearing the Krama, they inherit the state of mind it embodies and wear a scarf as well as our values: the journey, elegance, engagement, pride and sharing.